About us

The safe embrace of a free childhood

Parents feel best when holding their child in a safe embrace. However, babies grow quickly and want to explore the world. The role of a parent is to create a safe environment and nurture a bond that will always help the child feel secure and confident on their own two feet.

Baobaby provides families with natural products whose benefits can be felt every day. We promote an active lifestyle and aim to give children the freedom to move, nurture their creativity, and stimulate their senses. Our greatest reward is the satisfaction of our customers. When parents tell us that their children enjoy Baobaby, we know we’ve done our job well.

With Baobaby products, you are choosing gentle natural materials, premium vegetable-tanned leather free of chrome — safe for both your skin and your child’s, and environmentally friendly. Our products are soft, tailored to your child’s needs, allow for free movement, and provide the right support.

We believe in local production and aim to reduce our transportation footprint — that’s why our products are made in Croatia, EU, where we are based.

Baobaby is proud to join companies that use natural and environmentally friendly materials and produce high-quality, durable products that children can use and wear for a long time.

Nature is our main source of inspiration. We love incorporating elements from nature and small messages of love and kindness into our designs. Above all, we love our work the most when children enjoy our products.